Field notes from Parth Pethani: operator-first lessons, what broke, what worked, and what changed this week.
Mar 1, 2026
AI in supply chain: vitamin or painkiller?
Feb 22, 2026
Before you walk the MODEX floor, know whether you’re buying equipment or building capability.
Feb 8, 2026
Robot Fit vs. Business Model: Why Automation Bets Break
Jan 25, 2026
It’s not the robot or the WMS. It’s where judgment goes once systems connect
Jan 18, 2026
What years on both sides of automation conversations taught me to pay attention to.
Jan 11, 2026
Why recovery, design debt, and triage will matter more than orchestration and hype.
Dec 14, 2025
The slowdown isn’t the real pain. The minutes spent guessing are.
Dec 7, 2025
Your official layout is the plan. The Surety Layer is the truth. December shows you both.
Nov 30, 2025
Nov 23, 2025